Marina Ruiz,ecommerce product designer

Full-time or contract Remote friendly

I started out designing and building iPhone apps, led conversion design at Weedmaps, and now, eight years in, run an independent practice for direct-to-consumer brands.

Independent work taught me the analytics, the build, and the client's business case. What it cannot do is put me on one product with a team long enough to watch the decisions compound.

Get in touch Resume (PDF) LinkedIn

Marina Ruiz standing on a gravel path between ornate blue-painted iron gates, wearing a white short-sleeved dress, with trees and a lake behind her.

Running total

Conversion, Weedmaps+20%

Bounce, Weedmaps-15%

Revenue attributed$2M+

Users reached monthly100K+

Funnel audited$1M+

Components shipped73

GREEN LINES ARE MEASURED MOVEMENT.
BLACK LINES ARE SCOPE, NOT CREDIT.

Practice history

In order

Early careerDesigning and building iPhone apps, end to end.

ThenConsumer web and B2C ecommerce, in-house.

WeedmapsLead product designer, Conversion and Growth.

NowAn independent practice for DTC brands, run on tooling I build myself.

Working terms

Plainly stated

Based

Los Angeles, works remote, overlaps US time zones.

Cadence

Weekly, visibly, in your tools. Instrumented from day one.

When the answer is no

If the data says the redesign is not needed, the report says so. See the Kejsar restraint decision →

The work

Three case studies

Onboarding 100K new users a month, 20% better +20% The revenue leaks in a $1M+ jewelry funnel $1M+ An iOS app for meeting people nearby concept, 2021